The Challenge:

Bring a party and celebration vibe to venues around Australia in the two weeks leading into the 2024 F1 in Melbourne.

The Outcome:

As part of the Heineken x F1 campaign, a branded photo booth activation was successfully executed across 8 key venues in Melbourne. The campaign aimed to drive brand engagement and customer interaction around the Formula 1 season.

The activation showcased Green Screen Videos and Photos which was a hit with the guests. Heineken x F1 event ran over a 15-day period and took place at Soho Melbourne, Middle Park Hotel Melbourne, Pig and Whistle Riverside, Transport Hotel Melbourne, Leftbank Hotel Melbourne, Rydges Melbourne, QT Melbourne and Ballers Club House in the CBD.

Across all venues, a total of 1,309 photos and videos were shared online. The standout performer was Ballers Club House CBD Melbourne, which saw the highest level of engagement with 250 photos and 76 videos captured.

Overall, the campaign delivered strong results, driving brand visibility and creating shareable contents that tied in perfectly with Heineken and the energy of Formula 1 in Melbourne.